Fractional CMO + marketing strategy consultant · Dubai

Fractional CMO and marketing strategy consultant in Dubai

I work with founders, chief executives and boards as a Fractional CMO and marketing strategy consultant in Dubai, leading marketing from inside the business on a fractional, interim, advisory or project basis.

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Clarity. Focus. Commercial impact.

Fractional CMO · UAE, UK + international

Why a fractional CMO

What a fractional CMO does for a growing business

A fractional CMO is a senior marketing leader who supports your organisation part-time, usually one to three days a week. I work with the leadership team on the business objectives, then turn the corporate strategy into a marketing strategy, positioning and budget allocation, and lead the team and agencies that deliver it.

Lower cost than a full-time CMOThrough my own experience, part-time senior leadership saves a business AED 40,000 to 60,000 a month compared with a full-time CMO.

Part of your leadership teamMarketing objectives set from the business objectives, with one senior person accountable for the decisions that follow.

An independent viewI bring an outside perspective and experience from other sectors and markets, and work with your team to identify which activity is producing a return and how the budget should be reallocated.

Reporting frameworks for senior managementI develop the KPI framework and reporting structure with your leadership team and put them in place, so business leaders can track what marketing contributes to revenue and growth.

How I work

Engagement models

Four models. The difference is time, term and how much of the marketing function I run. Any service below can run through any of the four.

Fractional CMO

One to three days a week, rolling

Embedded, part-time leadership. I answer to the board for what marketing returns.

Interim CMO

Four to five days, fixed term

Continuity through a transition. I run the full function and hand over cleanly to the permanent appointment.

Project

Scoped, with an end date

One defined piece of work. I take it from brief to handover.

Advisory

Monthly or quarterly

Board-level counsel and perspective. I am there for the decisions that are hardest to reverse.

Services

Marketing services for UAE and UK businesses

Marketing strategy consultant

Research-led marketing strategy built from your business objectives, with the reporting your leadership team needs. Includes a three to four day strategy stress test.

Marketing audit + diagnostics

Evidence before recommendations: brand, funnel, channels, martech and data, returned as findings and a 90-day plan.

Brand positioning + strategy

Differentiation built on evidence: positioning, messaging and value propositions that hold across every touchpoint.

Marketing ROI + growth

Strategy turned into measurable outcomes: demand, channels and KPI frameworks tied to revenue.

Event + experiential

Mega-event and brand-activation leadership that drives footfall, spend and brand equity, from Expo 2020 to luxury launches.

UAE market entry

An independent view that de-risks entry: Dubai go-to-market, setup, compliance and on-ground execution.

Marketing mentoring

One-to-one mentoring for marketing managers and heads of function. Confidential sessions, shaped around their priorities and aspirations.

Selected work

Case studies

Across luxury retail, malls and destinations, free zones and mega-events.

Free zones · UAE

IFZA Dubai

Marketing strategy that grew revenue, brand equity and international reach for a leading UAE free zone.

Luxury retail

Bloomingdale's department store launch at The Dubai Mall

Merging New York heritage with the region’s luxury retail scene.

Mega-events

Expo 2020 Dubai

The largest global event hosted in the region. 24 million visitors, 229 international events across 182 days.

View all success stories

About

Adam Taylor, MSc, FCIM, CDMP

A marketing leader with more than 20 years of international experience driving growth, market expansion and competitive positioning across luxury retail, malls and destinations, free zones, automotive and mega-events.

750%Return on marketing investment, The Dubai Mall

USD 275mRevenue influenced

+1,150%Lead growth, UAE free zone

5,000+Events and activations delivered

CredentialsMSc, FCIM, CDMP

MarketsUAE, UK and international

SpecialismsMarketing strategy, audit and diagnostics, brand positioning, growth and performance, event and experiential, market entry, mentoring, MROI and governance

Organisations and brands

Emaar·Downtown Dubai·The Dubai Mall·Expo 2020·IFZA·Al Tayer·Ferrari·Ford·Gucci·Harvey Nichols·Bloomingdale’s·Dolce & Gabbana

As featured in

AGBI CEOWORLD Campaign Middle East Communicate Online British Chamber Dubai

Insights

Guides on marketing strategy, ROI and AI search

All insights

Growth

Recommendations from clients and colleagues

“

Adam operates at a level well above the typical marketing lead or consultant, balancing big-picture commercial thinking with practical, executable strategy.

Chris Govier

EVP, Global Strategic Growth + Marketing, Kornit Digital

“

Adam was instrumental to the success of Expo 2020’s premier events portfolio, the Programme for People and Planet.

Kevin Brown

Vice President, Master Calendar, Expo 2020 Dubai

“

He is rigorous about measurement: every activity has a purpose, a target and a way of proving whether it worked, and he reports results honestly.

Juliet Cottrell

Director, CottrellMoore Ltd

Next step

30 minutes to test whether there is a commercial case

I will pressure-test the opportunity, confirm fit and agree whether and how to proceed. No obligation.

Book a discovery call