Adam Taylor, MSc, FCIM, CDMP
An award-winning marketing leader with 20+ years of international experience driving growth, market expansion and competitive positioning, across luxury retail, real estate, free zones, automotive and mega-events.
Senior marketing leadership, without the full-time cost
I work as a Fractional CMO for founders, CEOs and boards in the UAE, UK and internationally, embedded in your leadership team, accountable for turning marketing investment into measurable commercial return.
My career spans some of the region's most demanding commercial environments: as Group Head of Marketing for EMAAR, the developer behind Downtown Dubai, Burj Khalifa and The Dubai Mall, the world's most visited retail and leisure destination, developing and delivering the marketing calendar across one of the planet's largest retail, leisure and tourism ecosystems, working with globally leading brands and government entities; delivering global experiences at Expo 2020 Dubai; driving the growth of a UAE free zone into one of the country's fastest-growing; and delivering more than 5,000 events and activations for brands including Ferrari, Gucci, Bloomingdale's and Dolce & Gabbana.
The thread through all of it: clarity on the commercial goal, focus on the few moves that matter, and disciplined execution that shows up in the numbers your board cares about.
- Credentials: MSc Marketing · Fellow of the Chartered Institute of Marketing (FCIM) · Certified Digital Marketing Professional (CDMP)
- Experience: 20+ years across the UAE, MENA, UK and global markets
- Specialisms: Marketing strategy, brand positioning, UAE market entry, growth & MROI, events & experiential, and board governance
The numbers behind the narrative
What you can expect
Commercial first
Every recommendation connects to revenue, pipeline or brand equity, not marketing activity for its own sake.
Evidence over opinion
Audits, data and customer insight drive the strategy. You'll always see the reasoning behind the recommendation.
Embedded, not external
I work inside your leadership team with clear KPIs, decision rights and board-level reporting, accountable like a hire, flexible like a partner.
Let's find out whether there is a commercial case to act on.
A 30-minute discovery call. We will pressure-test the opportunity, confirm fit and agree whether and how to pr