Strategy turned into measurable commercial outcomes.
Demand, channels and KPI frameworks that connect marketing activity to revenue, profitability and marketing ROI.
Spend is rising, but no one can prove the return
Most marketing gets busier without getting more accountable. Activity rises, budgets grow, and yet the link to revenue stays fuzzy. I close that gap, integrated channel leadership, demand generation that builds predictable pipeline, and KPI frameworks that tie every pound to commercial return, reported in language the board trusts.
What I lead
- Integrated digital, performance and traditional oversight
- Demand generation and pipeline building
- KPI and measurement frameworks tied to revenue
- Board-level, investor-ready performance reporting
- Budget optimisation for marketing ROI
Best fit when
- Spend is rising but ROI is unclear
- You need predictable, scalable acquisition
- The board wants investor-ready reporting
- Budget needs reallocating for return
- Channels are run in silos, not as a system
A proven framework, from first call to renewal
Every engagement runs on the same disciplined path, with two gates that protect your spend.
Align & Agree
Discovery, fit, scope and commercials agreed before any spend.
Onboard & Mobilise
Evidence, workspace, KPIs and roles signed off.
Audit & Diagnose
Evidence-based audit and agreed priorities.
Strategy & Roadmap
A signed-off strategy and plan.
Execute & Lead
90-day plans, briefs and hands-on leadership.
Report & Grow
Board reporting and quarterly review.
Embedded, ongoing
Growth and performance leadership runs best as an embedded engagement so the cycle of measure, optimise and report keeps compounding. Confirmed at proposal.
- Format: embedded retainer
- Cadence: 90-day plans, weekly delivery
- Reported as: board-level KPIs and MROI
- Starts with: an MROI and funnel audit
Measured on commercial results
Common questions
- What is MROI and why does it matter?
- Marketing ROI is the return generated for every unit of marketing spend. It's the number that turns marketing from a cost line into an investment case the board can back.
- How quickly do results show?
- Quick wins from reallocation often show within a quarter; the compounding gains build over the following two to three quarters.
- Do you run the campaigns yourself?
- I lead the strategy, the teams and the agencies, and own the numbers, hands-on leadership rather than hands-off advice.
Next step
Let's explore whether this is the right move for you.
A 30-minute discovery call to pressure-test the opportunity and confirm fit, no obligation.