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Run an AI audit on your business

A way to score every task in the business out of thirty, so you can see which ones AI should touch and which ones it should not. It also gives six checks to run before you buy any tool.

13 pages · PDF · version August 2026

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Eight of the thirteen pages. Turn them the way you would a printed guide.

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What the guide covers

Thirteen pages, laid out the same way as every other guide in the series.

01

Score every task out of thirty

Three measures per task, so the ranking comes out of the scoring rather than an opinion.

02

Eight actions

Numbered and in order, from listing the tasks to setting what you will measure afterwards.

03

A worked example

A distribution and wholesale business, fifteen staff, one part-time marketer.

04

A one-page audit worksheet

Every task, scored and ranked on one sheet.

Related

Where to go next.

Where this fits. An AI audit is one part of a wider marketing audit. Putting the results into practice is usually an interim CMO brief.

The article behind this guide. The AI audit for SMEs: how to adopt AI that pays back.

Sources. McKinsey, The State of AI, 5 November 2025. Salesforce, Small and Medium Business Trends Report, 2025, 3,350 leaders. DFSA AI Survey 2025, reporting AI use among DIFC regulated firms rising from 33% to 52% in a year. Published list pricing checked August 2026. Listed in full on page 10 of the guide.

Next step

Talk the decision through before you commit to it

A 30 minute discovery call at no charge, on whichever part of this sits closest to the decision in front of you.

Book a discovery call

Or read how marketing audit and diagnostics works, what it covers and how it is scoped.

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