Fractional CMO
Fractional CMO in Dubai for UAE and UK businesses
Embedded, board-level marketing leadership that sets direction, sharpens priorities and holds execution to account, without the fixed cost or the notice period of a full-time appointment.
In short
When your business needs a senior marketing leader, part-time
Budget is being spent and activity is busy, with no board-level owner accountable for turning that investment into measurable return. A full-time CMO is a large fixed cost and a slow appointment to make. A fractional CMO puts senior leadership on the problem in the first week, at a fraction of that cost.
What I lead
A board-level marketing leader, embedded one to three days a week.
A 12-month strategy aligned to commercial goals.
Brand positioning, messaging and go-to-market plans.
Hands-on leadership of your team and your agencies.
Board-level KPIs, reporting and governance.
When it applies
You are scaling and marketing has become a board question.
You want senior direction without a full-time appointment.
You are entering or scaling in a new market, in the UAE, the GCC or the UK.
The founder or chief executive is still acting as the marketing lead.
You have a team and agencies, and want one strategy connecting them to growth.
The outcomes
Measured on commercial results
What it covers
Six areas of work
The full marketing agenda, owned by one accountable person.
Strategy + roadmap
Brand + positioning
Demand + go-to-market
Team + agency leadership
Measurement + board reporting
Budget + resource allocation
How I work
One framework, from first conversation to renewal
Six phases. Each hands a finished output to the next. Two gates, where you decide before anything moves forward. A fractional CMO engagement runs all six.
Scope and fees are agreed before any work starts.
You see the full scope, the fee and the timings in writing, and decide, before I begin. Nothing is invoiced until you have signed it.You sign off the findings before the strategy is written.
The audit is played back and you agree which priorities carry forward. No strategy work is done, and no budget committed, against findings you have not accepted.How I engage
Embedded, ongoing
A rolling engagement sized to the intensity you need. Scope, costs and timings are confirmed at proposal, in writing, before anything begins.
Book a discovery callWhat you receive
Five outputs, all of them yours
Everything produced stays with the business, whether or not the engagement continues.
Common questions
Questions I am asked about the fractional model
- How is a fractional CMO different from a consultant?
- A consultant is engaged to produce recommendations. I am engaged to lead. I sit inside the leadership team, own the marketing agenda, run the team and the agencies, and carry the numbers to the board.
- How quickly do we see impact?
- The engagement opens with a structured diagnostic in week one, and a signed strategy is usually in place within the first eight weeks. The marketing audit sets out what that first phase covers.
- What does it cost?
- Fees are scoped to the commitment and intensity agreed at proposal, against a fixed number of days a month. You see the full scope, the fee and the timings in writing before anything begins.
- Do you work outside the UAE?
- Yes. The base is Dubai, with engagements across the UAE, the GCC and the UK. For businesses coming into the region that usually starts with UAE market entry.
Adam operates at a level well above the typical marketing lead or consultant, balancing big-picture commercial thinking with practical, executable strategy.
Chris Govier
EVP, Global Strategic Growth + Marketing, Kornit Digital
He thinks like a business owner first: he starts with the commercial position and what the board needs, then decides what marketing should do about it.
Rob Renton
UK On Trade Sales Director, Halewood Artisanal Spirits
Next step
30 minutes to test whether there is a commercial case
I will pressure-test the opportunity, confirm fit and agree whether and how to proceed. No obligation.
Book a discovery call