A senior CMO in your leadership team, part-time.
Embedded, board-level marketing leadership that sets direction, sharpens priorities and holds execution to account, without the cost, risk or rigidity of a full-time appointment.
Growth is on the agenda, but no one senior owns the marketing answer
Budget is being spent and activity is busy, yet no board-level owner is accountable for turning that investment into measurable return. A full-time CMO is a large fixed cost and a slow, high-risk hire. The result is strategy by committee and spend left to chance. A Fractional CMO gives you the senior leadership to fix it, at a fraction of the cost, from day one.
What you get
- A board-level marketing leader, embedded 1–3 days per week
- A clear 12-month strategy aligned to commercial goals
- Brand positioning, messaging and go-to-market plans
- Hands-on leadership of your team and agencies
- Board-level KPIs, reporting and governance
Best fit when
- You're scaling and marketing has become a board question
- Spend is rising but ROI is unclear
- You need senior direction without a full-time hire
- You're entering or scaling in the UAE market
- Your team needs leadership, not just more hands
A proven framework, from first call to renewal
Every engagement runs on the same disciplined path, with two gates that protect your spend.
Align & Agree
Discovery, fit, scope and commercials agreed before any spend.
Onboard & Mobilise
Evidence, workspace, KPIs and roles signed off.
Audit & Diagnose
Evidence-based audit and agreed priorities.
Strategy & Roadmap
A signed-off 12-month strategy and plan.
Execute & Lead
90-day plans, briefs and hands-on leadership.
Report & Grow
Board reporting and quarterly review.
Fractional CMO retainer
A rolling, embedded engagement sized to your needs and intensity, confirmed at proposal. Senior CMO impact without the AED 600K+ annual cost of a full-time hire.
- Commitment: 1–3 days per week, rolling
- Term: minimum initial term, rolling monthly thereafter
- Investment: scoped to model and intensity at proposal
- Starts with: a structured diagnostic from day one
Measured on the numbers that matter to the board
Common questions
- How is a Fractional CMO different from a consultant?
- A consultant advises; a Fractional CMO leads. I sit inside your leadership team, own the marketing agenda, and hold delivery to account, not just deliver a report.
- How quickly do we see impact?
- From day one. The engagement opens with a structured diagnostic, and a signed strategy is typically in place within the first eight weeks.
- What does it cost?
- Fees are scoped to the commitment and intensity agreed at proposal, a fraction of the AED 600K+ annual cost of a full-time CMO. We confirm the right model on a discovery call.
- Do you work outside the UAE?
- Yes. The base is Dubai, with engagements across the UAE, UK and international markets.
Next step
Let's find out whether a Fractional CMO is the right move for you.
A 30-minute discovery call to pressure-test the opportunity and confirm fit, no obligation.