About
Adam Taylor, MSc, FCIM, CDMP
A marketing leader with 20+ years of international experience driving growth, market expansion and competitive positioning, across luxury retail, real estate, free zones, automotive and mega-events.
Career Highlights
Senior marketing leadership, without the full-time cost
I work as a fractional CMO for founders, chief executives and boards in the UAE, the UK and internationally, embedded in the leadership team and accountable for turning marketing investment into measurable commercial return.
My career spans some of the most demanding commercial environments in the region. As Group Head of Marketing for Emaar, the developer behind Downtown Dubai, Burj Khalifa and The Dubai Mall, I built and delivered the marketing calendar across one of the largest retail, leisure and tourism ecosystems in the world, working alongside global brands and government entities.
Beyond that: delivering global experiences at Expo 2020 Dubai, driving the growth of a UAE free zone into one of the country’s fastest-growing platforms, and delivering more than 5,000 events and activations for brands including Ferrari, Gucci, Bloomingdale’s and Dolce & Gabbana.
The thread through all of it is the same: clarity on the commercial goal, focus on the few moves that matter, and disciplined execution that shows up in the numbers the board cares about.
- CredentialsMSc Marketing · Fellow of the Chartered Institute of Marketing (FCIM) · Certified Digital Marketing Professional (CDMP)
- Experience20+ years across the UAE, MENA, the UK and global markets
- SpecialismsMarketing strategy, brand positioning, UAE market entry, growth and MROI, events and experiential, and board governance
- Brands + organisationsEmaar · Expo 2020 Dubai · The Dubai Mall · IFZA · Al Tayer Motors · Ferrari · Gucci · Harvey Nichols · Bloomingdale’s · Dolce & Gabbana
Track record
The numbers behind the narrative
Figures from programmes led directly, across free zones, retail destinations and mega-events.
Revenue influenced across international programmes, reported in US dollars. The dirham is pegged to the US dollar at AED 3.6725, a rate confirmed by the Central Bank of the UAE and in force at August 2026.
Recommendations
What senior leaders say
Written by people who have worked with me, on LinkedIn, under their own names.
Adam operates at a level well above the typical marketing lead or consultant, balancing big-picture commercial thinking with practical, executable strategy. He works comfortably with leadership teams, challenges assumptions, and brings structure to complex growth challenges: a strategic partner who understands growth, leadership and execution in equal measure.
Adam was instrumental to the success of Expo 2020’s premier events portfolio, the Programme for People and Planet, liaising highly effectively with senior stakeholders across UAE ministries and government departments. A fundamental factor in the Programme’s success.
Adam understands customer purchasing journeys really well and adapts his marketing strategies to drive real engagement, converting interest into tangible engagement and sales.
As featured in
Published thinking
Written for the business and trade press
Columns and commentary, published under my own byline.
Do not step back from the Gulf: a view from thirty years in the region
Read article Campaign Middle EastThe blueprint to free-zone marketing in Dubai
Read article Campaign Middle EastIs AI the path to a winning marketing strategy?
Read article Campaign Middle EastSkills and strategies marketers need to thrive in 2025
Read article CEOWORLDHow strategic partnerships between the UAE and the US create cross-border flow
Read article Communicate OnlineWhy marketers never stop learning
Read article British Chamber of Commerce DubaiStrategic partnerships: how UK companies are eyeing Middle East growth through the right partners
Read article AGBIColumns and commentary, author archive
View archiveNext step
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