Build a board-level dashboard
Six questions the page has to answer, the twelve numbers that answer them, and what turns each one amber. It also explains why boards and marketers describe the same performance differently.
Download the guide
Look inside
Eight of the thirteen pages. Turn them the way you would a printed guide.
What the guide covers
Thirteen pages, laid out the same way as every other guide in the series.
Six questions the page has to answer
What a board needs settled every month, and the number that settles each one.
Eight actions
Numbered and in order, from agreeing the definitions to setting the amber thresholds.
A worked example
A Dubai and Abu Dhabi clinic group, four branches, AED 110,000 a month, a monthly board pack.
A one-page board layout
Agreed with the chief executive and the finance lead, then fixed for twelve months.
Related
Where to go next.
Measure your marketing
Three numbers a board will believe, and what a small budget can prove.
Read the guide
Agency, freelancer or fractional CMO
Four options compared, and a ten-statement test for which one you need.
Read the guideWhere this fits. Building the page is one job. Sitting at the board table and answering for it is what an interim CMO or a fractional CMO does.
The articles behind this guide. Building a marketing performance dashboard for your C-suite and Marketing ROI: measuring what matters to a board.
Sources. McKinsey, The CMO's comeback: aligning the C-suite to drive customer-centric growth, by Robert Tas and Kelsey Robinson, December 2025: 70% of chief executives named year-on-year revenue or margin as a top accountability metric for marketing, against 35% of the chief marketing officers at the same companies. DataReportal, Digital 2026: The United Arab Emirates, 5 November 2025. Listed in full on page 10 of the guide.
Next step
Talk the decision through before you commit to it
A 30 minute discovery call at no charge, on whichever part of this sits closest to the decision in front of you.
Book a discovery callOr read how growth and performance works, what it covers and how it is scoped.